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Tthe UI is the application


With his postings, Bob Krygowski highlighted many important aspects of Software as a Service, as in his The Other “S” in SaaS - Service Complementing Bob’s blogs, with this posting I will start discussing about the first “S” in SasS – Software....
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Google Homepage - The Future Face of SaaS?


Software as a Service (SaaS) continues to gain momentum in the enterprise and is on its way to becoming a $20B market by 2011 (industry estimates from CSFB and Tripletree). Google, with its “iGoogle” homepage, provides enterprises a single view...
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Yes, I know I need flat abs


I was on LinkedIn earlier today and looking up the profile of a former colleague, wanting to get back in touch with him. LinkedIn had placed a Google-driven Ad next to the profile...
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Answers to the salesforce.com - Google Rumors


We thought we would settle all the salesforce.com / Google rumors that are floating around. The news is not an acquisition, but rather that Appirio is is now the first partner to be certified as both a salesforce.com consulting and...
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The 6 Principles of Deliberate Marketing


Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales won’t...
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Google Friend Connect - Ready to Launch?


Google earlier opened Friend Connect for a limited number of users only but I suspect that the public launch of Friend Connect may happen very soon. Google Friend Connect is a much-awaited service from Google that lets you add social features to any...
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